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Want to turn your website into a customer magnet? Use WhatsApp Chat!
At present, almost every business website is using a chat widget, but somehow, many of them are missing out on its full potential. Without the right channels and strategies, it is quite tough to provide excellent customer service.
The surprising fact is that, despite WhatsApp being the most used messaging platform, many businesses still don’t use it for customer support or marketing. Many of them don’t realize that WhatsApp is no longer just a chatting app; rather, it is now a powerful business tool.
Today, in this blog, I’ll show you how to add WhatsApp chat button in WordPress using a user-friendly plugin like Bit Assist. Additionally, I’ll put up all the benefits of adding a WhatsApp button. It doesn’t end here. Throughout, I’ll be revealing some interesting data about how this simple button can skyrocket your conversions and customer engagement.
Let’s dive in!
When you offer users an easy way to communicate, you gain customer engagement. On top of that, if that communication is conducted through their go-to chatting platform, the conversion rate increases automatically. No doubt, globally, WhatsApp is the most widely used messaging platform, with users utilizing it daily.
Its high reach and 1:1 messaging system allow brands to have a strong and meaningful conversation with customers. That results in higher customer engagement and customer lifetime value(CLV).
Moreover, studies show that the WhatsApp business channel drives 89% more purchases compared to other channels. So, with a floating WhatsApp button on the website, driving conversion is easier than anyone can think.
Another benefit of adding a WhatsApp chat button to your website is that you can provide services to your customers faster and in real time. This, as a result, improves customer satisfaction and helps brands to close deals faster.
There is this simple concept: the better you know your customers, the better you can provide services. And with a free WhatsApp chat button, you can definitely connect with your potential customers on a personal level. This way, you can collect valuable data like customer preferences, feedback, and purchase intent, and improve your services.
One of the main reasons why businesses lose customers is inefficient customer support. Often, visitors leave a brand due to late replies and robotic answers. Now, if brands use a WhatsApp chat widget for their business site, they can provide instant support, which will ultimately improve customer loyalty. This will later help you to build a stronger brand image.
Surely, WhatsApp is a cost-effective communication channel for businesses of any size. Unlike other traditional channels, WhatsApp chat is not time-consuming and inefficient. With a chat button customer support team can handle more than one customer at a time. You can see how the floating WhatsApp button on website not only boosts team productivity but also increases conversion rate.
Most importantly, a WhatsApp chat button on a website isn’t just for improving customer support; it is also a powerful and effective way of marketing. By incorporating WhatsApp into your business, you can send personalized recommendations, offers, and exclusive discounts directly to your engaged audience. This way, you can turn your WhatsApp chat into a sales engine.
Now that you know the why, next, let’s learn how.
So today, to add a WhatsApp Chat Widget on WordPress site, I’ll be using one of the best chat plugins. Meet Bit Assist, a sleek, user-friendly WordPress chat plugin. With this single chat widget, you can add any messaging platform, custom channel, FAQs, or even integrate with third-party tools using webhooks. Basically, you can add any chat button you want; there’s no limitation.
With that said, let’s get started.
First things first, open your WordPress dashboard > go to the “Plugins” section > Click on “Add Plugin” > Type “Bit Assist” in the search bar > install and activate.
Make sure you define whether you want to use the chat widget in the current WordPress site or on another one. I’ll be adding the widget on my current site, so I’ll be choosing the “This Site” option.
Click on “+Add Channel” > Search for WhatsApp, then click on it.
If you want your chat button to resonate with your brand, then this section is for you. In this section, you’ll find various options to customize your chat app, starting from widget shape, position, size, color, etc.
The other section is Settings. This part of the plugin contains some advanced features that are crucial for customer engagement. For example, it has an option “Business Hours” that allows you to adjust the plugin with your office time; you can even decide the pages where you want to show the chat button with the “Page Filter” option.
Moreover, with the “Trigger” feature, you can control when your widget will appear on your visitor’s screen. For attracting users’ attention, you can even add a CTA message so that the chat app gets enough clicks.
📌Note: To know more about Bit Assist customization, check out our detailed docs on it.
Lastly, the Bit Assist chat widget also allows you to view your widget analytics, like how many visitors clicked, click rate, etc.
Finally, you’re done, your widget is ready. Now, refresh your site, and you can see a tiny bubble peeping on your screen. That’s your WhatsApp business chat widget.
No doubt adding a WhatsApp chat button to a business website boosts customer support efficiency, which, as a result, increases customer engagement, conversion rate, and revenue.
However, just embedding the chat widget isn’t enough to make the most out of this chat app; you need to follow some best practices. So, in this section, I’ll be pulling out some best practices that you can apply while using a free WhatsApp button on your WordPress site.
The placement of your WhatsApp chat button plays a significant role in grabbing visitors’ attention. So it should be located such that it ensures maximum visibility and clicks.
I would suggest keeping it in the lower right corner, as normally visitors’ eyes naturally fall over it while scrolling down.
Now, many of you might wonder why placing it at the right place is important.
Because a wrong placement can disrupt your website visitors’ browsing experience. While a good position and a clean chat button encourage them to start an instant communication, and therefore positively impact user engagement.
Try to connect with them on a personal level as if you know their problem, and you understand. To do that, a personalized welcome message is perfect. For example, whenever you start a conversation, try to address or greet the person by their name. This will make the interaction more conversational and personal.
To make the chat more impactful, you can be more specific, tailor your message based on the customer’s actions. Like, if a visitor opens the chat button while exploring a product page, you can say something like “I see you’re checking our [product] features, now how can I help you with it?”. This shows that you’re attentive and ready to help right when they need it.
Make sure you don’t make the customer uninterested. Your brand’s goal should be to make the customer feel assured and to drive sales. For that, adjust the tone of messaging to make it friendly and helpful to enhance customer satisfaction.
Always try to respond to your customers’ queries within a specified time frame, such as leaving a message: “We’ve received your message and will get back to you within an hour.” This will give visitors an idea of when they’ll receive a reply. It is better if you reply faster. However, just to give faster answers isn’t the need; the answer should be relatable and helpful. This results in improved customer engagement.
You can do more with a floating WhatsApp button. Once a conversation ends, make sure you follow up with the customer with a thank-you message or ask for feedback. This follow-up message will help you build a stronger relationship with your customers.
After exploring the best practices of using a WhatsApp chat button for business, next, let’s look at the specific features or criteria of a best WhatsApp plugin.
Choose the plugins that are easy to install and set up. This simplicity makes it ideal for both beginners and expert WordPress developers. Fortunately, Bit Assist perfectly fits well on this criterion.
If you want to match your chat widget with your website’s design and branding, then go for chat plugins that offer maximum customization.
Choose a WhatsApp plugin that is compatible with every screen size. If the chat button is responsive, customers will feel more comfortable to reach you using their preferred devices.
Different regions around the world have their own preferred messaging platforms. To maximize your reach, choose a plugin that supports multiple messaging apps. For example, in Brazil, over 90% of internet users rely on WhatsApp for communication, while in China, WeChat is the dominant platform. By offering support for a variety of messaging apps, you can ensure you’re meeting your customers where they are and enhancing their overall experience.
It is important to know how your chat app is performing, like how many clicks it got, click rate, and more. And to see these valuable insights, you need analytics. So, select the WhatsApp plugin that offers analytics and reporting features.
Many WhatsApp chat plugins, like Bit Assist, offer free versions with basic features. However, premium versions may offer additional functionality like advanced customization, analytics, and more. Consider your business needs and choose a plugin that gives you the best value for your investment.
Analyze the plugin before making your decision. Check its ratings and reviews on WordPress.org, a positive review and five-star rating can give you confidence that the plugin is reliable and competent. Also, check whether the plugin is updated regularly or not.
Since WhatsApp involves messaging personal information, ensure the plugin is GDPR compliant or meets other regional data privacy regulations. Look for plugins that provide opt-in consent for users and ensure their data is handled securely.
Hopefully, this blog was an insightful journey that not only piqued your curiosity but also gave you an idea about the power of a floating WhatsApp button.
By now, I’m assuming you got a clear idea about a WhatsApp chat button, how to add it to your WordPress site, and how, with a WhatsApp chat widget, you can enhance your customer support productivity and boost conversion. Plus, by following the best WhatsApp marketing strategies, you can turn casual visitors into loyal customers.
So, don’t wait! Just add a WhatsApp chat button to your site using a beginner-friendly plugin like Bit Assist and see the results.
WhatsApp chat widgets are small, modern, clickable chat buttons that are placed on the bottom right corner of your site. When visitors click on it, it automatically connects them with the support team on WhatsApp. Therefore, customers can do real-time communication with the brand without leaving the site.
Yes, you can use WhatsApp with a personal number, but using a WhatsApp Business account is recommended. The Business version offers features like business profile info, labels, and quick replies, which help you maintain a professional presence when visitors click your WhatsApp chat button.
Yes, you can keep the chat button visible even when you aren’t live. Many plugins let you set “outside business hours” messages or auto‑replies, so visitors see something like: “Thanks for reaching out! We’ll reply within 1 hour when we’re back.” This helps maintain communication flow and manage expectations.
It can if the plugin uses heavy scripts or external resources, but most modern plugins, such as Bit Assist, are extremely lightweight and optimized for minimal impact.
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